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search engine optimization Archives - Digbert's World

This question has probably been asked about a million times and answered a few hundred thousand times only to come up every now and again. Lets quickly roll through what you could have done to improve your SEO. Assuming you have done the most important basic items, a) create original content, b) make content interesting, share on social media and on other sites then you probably are waiting patiently for the PageRank to change. What you have done thus far is something that is necessary and obviously something you should be doing on an ongoing basis. However, remember that PageRank is primarily concerned about links and their quality. there are three main reasons why your PageRank has not changed.

1) PageRank is primarily interested in the number of unique links from external sources that link to your carefully created content.

2) The quality of those inbound links is even more important for PageRank to change.

3) Lets say you have done the basics and satisfied conditions 1 and 2, remember that PageRank is updated only once a while, usually in conjunction with large scale Google algorithm updates. So it may be several months before you actually see a change.

So, keep doing the right things and keep at it. PageRank success will follow. Matt Cutts explains this very clearly in a recent video attached below that you can review. a summary of the recommendations he provides before you start worrying about PageRank is below.

1) Make sure the structure of the website is very well designed. Matt suggests a clear tree like structure

2) Within this structure, make sure to highlight static links to the most important pages (content perhaps) within 1 or 2 steps away from the main page.

3) Emphasize the original content and make sure to let other people know of the content’s presence (presumably through social media and newsletters etc)

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Hummingbird & SEO. What does it mean for you?

On October 11, 2013, in Internet Marketing, by Raj Murthy

hummingbird seoThe new Hummingbird update from Google has set the SEO world atwitter. Understandably the tweets and the blog posts and the stories are starting to make it look a worse than it actually is for the industry. If you have asked yourself what is Google’s play here, what are they up to now? All you need to look at is the last paragraph of the Google Hummingbird update blog post.

We’ll keep improving Google Search so it does a little bit more of the hard work for you. This means giving you the best possible answers, making it easy to have a conversation and helping out before you even have to ask. Hopefully, we’ll save you a few minutes of hassle each day. So keep asking Google tougher questions—it keeps us on our toes! After all, we’re just getting started.”

Which in regular English speak actually means

Google is trying to return content that is relevant to the query without prioritizing content that just happens to use the exact same phrasing. By being smarter about how they pick results they improve their understanding of the context within which the search is requested. Context and conversational (voice) search will get better and will give you more usable results.

Its nearly as simple as that. Given that so many more people have started to search using natural language such as “Who is Raj Murthy” or “What is the height of mount Everest” Google is now trying return the most accurate and appropriate content and not just anyone who fits the bill and just so happens to (by SEO design of course) use the same exact phrasing. With the rapidly rising group of consumers using voice based search this becomes even more important to return better results the very first time. Its all part of what I now see as Google’s larger scale integration and incremental updates.

So what does this mean for your SEO efforts. Absolutely nothing. Nothing has changed, you will still need to continue creating the best original content that engages users. The SEO industry is safe and SEO is not once again dead, party on.