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microsoft ditto Archives - Digbert's World

Several months ago Microsoft leaked some videos about one of their beta products called the Courier. This product was meant to be a tablet PC/iPAD killer. Later Microsoft pulled it and decided not to produce the item. The entry of the iPAD and its initial success may have well been the reason for this decision.
As part of a class I teach I challenged some students to develop a brand new marketing plan for the late Microsoft courier and here is the result. A complete rebranding effort including a name change, a new target (right one this time) market and a video to boot. The genius behind this video is Maurice Mongeon Check it out for yourself.