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#theraj the Update, a Twestimonial of Social Media Power - Digbert's World

#theraj at midnight

#theraj at midnight


If you followed the original #theraj story, here comes the update.

#theraj is a story of helping hands and the human nature. It brought together people of different ethnicities, nationalities, ages for one common cause – to help 5 students get an A. Republicans and Democrats finally agreed on something, #theraj must trend. It was as Barney would say – Epic and Legen wait-for-it dary. Twitter became the entertainment for the night and people were hooked from all four corners of this great country (USA USA USA cheering in the background). At one point around 10.30pm #theraj was being mentioned over 36 times a minute. #theraj appeared on Tagdef and made some random appearances on the web.

#theraj entertained so many people, confused so many others, surprised some others and well annoyed a few. Just as April fools day broke on the eastern seaboard #theraj trended in several places across the US and even in parts of Europe and Canada. The tag did not make it to the twitter top 10 list but in 6 hours or so it managed to take the nation by storm. It was a true David vs the Goliath story unfolding over 6 hours except so much more engaging.

Moral of the story, don’t try to challenge RIT students because they will give you a run for your money. Especially if they are Mark Yesilevskiy (@markwhyy), Samuel Sherman (@smsherman), Ryan Kelly (@ryanwkelly), Trent Widrick (@trentjwidrick), and Jacob Maynard (@maynardj20) . Great job guys, now you need to write a tell all as to how its done.


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4 Responses to #theraj the Update, a Twestimonial of Social Media Power

  1. Yvonne Mason says:

    What a wonderful learning experience! My AP Language class got in on this and I am amazed at how invested they became in helping a total stranger…of course they asked me if they could get a A if they did it, too! Wonderful experiment.

  2. Dave Demuth says:

    Raj, don’t give them an A. 🙂 Just caught wind of this story in SoCal. #ritalum new media publishing 07

  3. Raj Murthy says:

    Yvonne – Thanks for the support, it was truly a lot of people coming together in such a short amount of time and the response was unbelievable. There are several more experiments that will follow after the ruckus that this one caused. I will keep you in the loop. I will be releasing the report in just a few days so stay tuned.

  4. Raj Murthy says:

    Dave – cold man, I am guessing you know one of the guys. Sadly while they did not get it trending nationwide I am still impressed by the massive response nonetheless. #ritlalums