A very happy International women’s day to the women of the world. For those confused by these posts on your Facebook timeline (wait,you are still on FB), March 8th is a big day for women in most countries outside the US. The days festivities include men running to the florist to grab flowers first and then dash to the local department stores in search of perfumes, scarves, trinkets, jewelry and gift certificates. For the inspired, this could also extend to making food at home for breakfast and serving it but rarely includes the clean up. It also doubles as mothers day in some east European countries. Florists have been known to have a hard time choosing between this and valentines day as their favorite days of the year to raise prices for their last minute customers.
Jokes aside, celebrate the women you have in your life, be it mother, sister, spouse, or daughter. Because, if you don’t they will remember and then make sure that you will too.
The purpose of this day and what it stands for is explained here by Hilary Clinton, who says it all at the U.N. In all seriousness, the rights women and even their safety is still under threat in most of the world including here at home in the U.S. This issue could indeed use the support of everyone, and that includes you and I. So, support equality and celebrate women for all their contributions to your life and to the world. And…. call your mother.
The new Hummingbird update from Google has set the SEO world atwitter. Understandably the tweets and the blog posts and the stories are starting to make it look a worse than it actually is for the industry. If you have asked yourself what is Google’s play here, what are they up to now? All you need to look at is the last paragraph of the Google Hummingbird update blog post.
“We’ll keep improving Google Search so it does a little bit more of the hard work for you. This means giving you the best possible answers, making it easy to have a conversation and helping out before you even have to ask. Hopefully, we’ll save you a few minutes of hassle each day. So keep asking Google tougher questions—it keeps us on our toes! After all, we’re just getting started.”
Which in regular English speak actually means
Google is trying to return content that is relevant to the query without prioritizing content that just happens to use the exact same phrasing. By being smarter about how they pick results they improve their understanding of the context within which the search is requested. Context and conversational (voice) search will get better and will give you more usable results.
Its nearly as simple as that. Given that so many more people have started to search using natural language such as “Who is Raj Murthy” or “What is the height of mount Everest” Google is now trying return the most accurate and appropriate content and not just anyone who fits the bill and just so happens to (by SEO design of course) use the same exact phrasing. With the rapidly rising group of consumers using voice based search this becomes even more important to return better results the very first time. Its all part of what I now see as Google’s larger scale integration and incremental updates.
So what does this mean for your SEO efforts. Absolutely nothing. Nothing has changed, you will still need to continue creating the best original content that engages users. The SEO industry is safe and SEO is not once again dead, party on.