It is surprising to see the number of companies and the Twitterati who for some reason do not always have a Twitter card setup on their blogs. Simply put, a Twitter card is just something that ensures that your tweet expands to a preview of the rich content with a title, summary and if you wish, an image or video. These three reasons alone will considerably increase the engagement that tweet receives whether it be the link being read thus driving traffic to your site, or being retweeted and thus spreading yourself into the social sphere.
If you’ve ever watched a Vine, viewed a YouTube video or clicked on a photo with your Twitter stream, you’ve already come into contact with a Twitter card. Twitter’s card infrastructure is what allows us to have these rich media experiences that go far beyond a 140-character written message right within Twitter.
By adding a few lines of HTML to your webpage that are described here, you can create this experience for your audience, too. Any users who Tweet links to your content will have a “card” added to the tweet that’s visible to all of their followers.
There are three types of Twitter Cards: summary, photo, and video. The summary Twitter card is for articles and text-based content, while photo and video cards are self-explanatory (YouTube uses the video card type, for example). There are a few META tags used for all card types, then a few more that are card-type-specific. All META tag name attributes are prefixed with twitter so you will have to follow them verbatim
Watch out – When you edit the code remember that HTML escape characters such as / ‘ ” < and > could really mess up your formatting and invalidate your card or in some cases really mess up your wordpress or CMS for that particular post. It is best to stay away from these characters unless you know how to make them HTML friendly. The template below is for a Twitter “Summary Card” A text version of the Twitter Card Template for your own use and customization is also included here for your perusal.
All you need to do is to use the template and update the information to your own accounts, title, link to the story, and select the path to the image you want attached and insert it into the <head> </head> portion of the page.
- I speak about 6 languages
- I have lived and worked in three continents
- My immediate family lives in three continents (yes, travel is a pain)
- My blood type is one of the rarest in the world
- I still feel strange when someone calls me ‘Sir’
- I am a proficient woodworker
- I enjoy making or modding things more than writing papers
- I have driven vehicles at over 160mph (thats about 260kmph for metric folks)
- I do my own maintenance on vehicles I own
- I happen to be an excellent cook, both on and off the grill
Now that you know a little about me, which pill do you think I would take? Just click on the links below to choose as I would…
A very happy International women’s day to the women of the world. For those confused by these posts on your Facebook timeline (wait,you are still on FB), March 8th is a big day for women in most countries outside the US. The days festivities include men running to the florist to grab flowers first and then dash to the local department stores in search of perfumes, scarves, trinkets, jewelry and gift certificates. For the inspired, this could also extend to making food at home for breakfast and serving it but rarely includes the clean up. It also doubles as mothers day in some east European countries. Florists have been known to have a hard time choosing between this and valentines day as their favorite days of the year to raise prices for their last minute customers.
Jokes aside, celebrate the women you have in your life, be it mother, sister, spouse, or daughter. Because, if you don’t they will remember and then make sure that you will too.
The purpose of this day and what it stands for is explained here by Hilary Clinton, who says it all at the U.N. In all seriousness, the rights women and even their safety is still under threat in most of the world including here at home in the U.S. This issue could indeed use the support of everyone, and that includes you and I. So, support equality and celebrate women for all their contributions to your life and to the world. And…. call your mother.